What is an “emerging market” vs. a “growth industry” – and how can you...
The term “emerging market” is vague enough that it could have a variety of meanings. Are we talking business verticals or Whole Foods’ newest rival? Actually, neither. An emerging market is any nation...
View ArticleDo’s and don’ts for marketing and PR translations
Some of the most famous taglines and successful marketing campaigns of all time have been complete flops in foreign markets because they were translated literally. Consider these slogan translation...
View Article6 things to remember when communicating on a global level
I recall my unintentional reaction some years ago when our newsroom manager in Shanghai told me they would be closed on a certain Friday for “Tomb Sweeping Day.” Jokingly, I recall responding to her...
View ArticleWhat is an “emerging market” vs. a “growth industry” – and how can you...
The term “emerging market” is vague enough that it could have a variety of meanings. Are we talking business verticals or Whole Foods’ newest rival? Actually, neither. An emerging market is any nation...
View ArticleDo’s and don’ts for marketing and PR translations
Some of the most famous taglines and successful marketing campaigns of all time have been complete flops in foreign markets because they were translated literally. Consider these slogan translation...
View Article6 things to remember when communicating on a global level
I recall my unintentional reaction some years ago when our newsroom manager in Shanghai told me they would be closed on a certain Friday for “Tomb Sweeping Day.” Jokingly, I recall responding to her...
View Article
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